Netflix announced that its DVDbymail operations would soon be rebranded "Qwikster" and that the service would be separated from the streaming service that it's been pushing for the last several years.
The bestknown name in the business of renting DVDs by mail is of course Netflixa brand that's been with us since 1998 and which is as synonymous with its category as any American company ever has been. If Netflix intended not to confuse people with their latest move to separate their DVD service and rename it Qwikster then it's made another epic fail.
In a post on The Netflix Blog that went up Sunday night the company's CEO Reed Hastings announced that Netflix would split its DVDbymail service and its streamingvideo service into two companies.
Amongst all the hollering going on over the merits of Netflix spinning their DVD shipping service into a separate company and whether or not the new service's name Qwikster was pulled at random out of a hat labeled Bad.
Movie delivery service Netflix has just announced that it is rebranding its DVDbymail service as Qwikster and that it will keep calling its streaming service Netflix. Shocking news yes but already the Internet has found one.
How bad is Netflix's Qwikster idea Let us count the ways.
On the official Netflix blog today the company posted an apology concerning its recent decisions over the past few months.
Netflix CEO Reed Hastings announced tonight that the company will be splitting its business in two with its DVDbymail service getting a name change to Qwikster while Netflix will focus on streaming video. But doing so raises.
Qwikster which will officially launch "in a few weeks" will be a completely independent entity from Netflix; the two services will not integrate in any way meaning two different websites two different accounts and two different.
Oops Netflix has done it again.